Thoughtful Exposure for Independent Theatre and Live Performance
Two simple options – both designed to help your work reach audiences who are actively looking for what to see.
What we do
The Scoop is an independent Australian publication covering theatre performance and live work across the country.
We publish reviews, features and news stories year-round with coverage spanning Sydney, Melbourne, Brisbane, Adelaide, Perth and many regional centres, including Geelong, the Gold Coast and Toowoomba.
In 2025, we published:
- 391 reviews
- 300+ features and news stories
That momentum is growing fast, with August 2026 already sitting at:
- over 350 reviews
- over 240 features and news stories
Audience Snapshot
- 20,000 unique monthly readers
- Australia-wide reach
- Theatre-engaged audience
- Growing social presence across Instagram, TikTok, Facebook and YouTube
- Over 3 million social views
Why paid partnerships exist
We will always offer reviews for the shows we can get to in the same way we always have; however, we now receive far more invitations and pitches than we are able to cover.
Paid partnerships allow us to:
- Guarantee visibility for selected shows
- Invest in our writers, website and reach
- Keep the site clean and readable (no Google ads, no pop-ups)
Partnerships are optional and designed for independent artists managing their own marketing campaigns.
Partnership Options
Option 1 – Newsroom Visibility ($50)
Best for announcements, opening weeks, and smaller productions.
Includes:
- Newsroom article on TheScoop.au
- Latest Stories and Newsroom placement
- Booking and website links
- Up to 2 photos
- Shareable social posts
Option 2 – Feature Spotlight ($50)
Best for shows with a strong story or creative angle.
Includes:
- In-depth feature or Q&A devised with our editorial team on TheScoop.au
- Latest Stories and Feature page placement
- Booking and website links
- Shareable social posts
What this is (and isn’t)
What it is:
- Partnership visibility
- Clear placement
- Thoughtful, independent writing
What it isn’t:
- Pay-for-praise
- Advertorial copy
- A guarantee of a positive review
We believe audiences trust us because we are honest.
Who is this for?
- Independent companies
- Solo performers
- Festivals and seasons
- Artists without big PR budgets
If you are unsure which option suits you or your show, we’d be happy to provide advice.
Interested in partnering with The Scoop?
Email our Editor Sarah at editor@thescoop.au to chat or book.
Limited partnerships are available each month and all materials submitted must meet our in-house quality standards.
